About
A software studio from Dhaka, built to ship.
Our approach
Why we work the way we do.
Most software projects do not fail because of technology. They fail because the first release is too big, feedback comes too late and nobody can see progress until it is too expensive to change course.
So we do the opposite. We agree on the smallest release worth shipping, show working software every week, and hold every change to clear performance and accessibility budgets.
We also build and run our own product, Khoroch, a Taka expense tracker. Living with a product after launch keeps our advice honest.
Based in
Dhaka, Bangladesh
GMT+6. We work remotely with clients in English or Bangla and plan calls around your time zone.
Founded
2023
Founder & CEO
Principles
How we make decisions.
Outcomes first
We measure success by what your users can do, not by how much code we write.
Speed is a feature
Fast products win. Performance is part of the design from the first screen, not an afterthought.
You own everything
Code, accounts, designs and data belong to you from day one. No lock-in.
Small and direct
You talk to the people building your product, not a chain of account managers.
Show, don't tell
Working software every week beats any status report or slide deck.
Accessible to everyone
Products that work with a keyboard, a screen reader and an old phone work better for all.
Process
What working with us looks like.
Week 1
Discover
We agree on the outcome, the users and the smallest release worth shipping. You leave with a written scope, a plan and a fixed first milestone.
Weeks 1–3
Design
Clickable prototypes tested with real users, so the expensive decisions are made on screens, not in code.
Weekly cycles
Build
Short cycles with a live preview link every week. You see working software, not status reports, and can change course early.
Ongoing
Launch and grow
We ship, watch what real users do, and keep improving. The code, accounts and data are yours from day one.
Let's talk
Have a product to launch?
Tell us what you are building. In one call we will suggest a first release you can ship quickly, and what it would take.